Last updated January 2024

Privacy Notice

Thank you for using LifeCap.com (the “Website”).  At LifeCap Holdings LLC (“LifeCap”) we are committed to protecting your privacy and ensuring that your personal information is handled responsibly.  This Privacy Policy outlines how we collect, use, disclose, and protect your information when you use our Website.

Information We Collect

• Personal Information: We may collect personal information that you provide to us voluntarily, such as your name, email address and telephone number.
• Usage Information: We automatically collect certain information about your device and how you interact with our Website, including your IP address, browser type, and pages visited.

How We Use Your Information

• Providing Services and Communication: We may use your telephone number or email address to communicate with you regarding your inquiry and information related to our services.
• Improving Services: We analyze usage patterns to improve and enhance our Website.
• Marketing: With your consent, we may use your information to provide you with marketing materials related to life settlements and longevity and mortality-based products.

Disclosure of Information

We may share your information with third parties in the following circumstances:

• Service Providers: We may share your information with third-parties that assist us in providing and improving our services.
• Legal Compliance: We may disclose your information to comply with applicable laws, regulations, or legal processes.

Security Measures

We implement advanced and audited security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

Cookies, Advertising, and Online Tracking

Like most websites, the Website uses cookies and other tracking technologies to optimize your digital experience. Information collected by these tracking technologies may include IP addresses, device identifiers, browser characteristics, operating system details, internet service provider details, language preferences, referring URLs, time and length of visits, and pages viewed. These tracking technologies may be used by us or third parties to collect personal information about your online activities over time and across different devices and online properties when you use the Website.

Our vendors, including Facebook and Google, may use cookies, web beacons, and other storage technologies to collect or receive information about your internet usage, including your use of this Website, and use that information to provide measurement services and target ads. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a generalized user profile, measure user interests, approximate the geolocation of your device, and personalize content for you.

We may use certain web analytics services, including Google Analytics, to help us understand and analyze how visitors use the Website and to serve ads on our behalf across the Internet. We’ve implemented Google Analytics Advertising features, including, but not limited to remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, and impression reporting. For more information on how Google Analytics uses data collected through the Website, visit policies.google.com/technologies/partner-sites. You may also be able to opt out of Google Analytics by visiting tools.google.com/dlpage/gaoptout.

For more information about third-party cookies and other tracking technologies, including information about how to opt out of these technologies,visit www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices/. In addition, you may opt out of Google’s network of interest-based advertising at adssettings.google.com and Facebook Custom Audiences by logging into your Facebook account and changing your privacy or advertising settings.

You may be able to opt out of certain interest-based advertising using the settings on your device. You can control the use of cookies at the individual browser level but if you choose to disable cookies or JavaScript, it may limit your use of certain features or functions on our Website or service. Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, the Website is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit www.allaboutdnt.com.

Updates to Privacy Policy

We may update this Privacy Policy from time to time.  We will notify you of any changes by posting the new Privacy Policy on this page.

Contact Information

If you have any questions about this Privacy Policy, please contact info@lifecap.com.